Editorial Profile
WORD is an essential one-stop guide to music, urban culture, entertainment and news. WORD delivers quality editorial and a comprehensive guide of entertainment choices that appeal to diverse, trend-setting, college-educated, urban consumers with active lifestyles and money to spend.

Distribution
Now serving Toronto, Montreal, Calgary, Vancouver, Detroit and Buffalo. WORD has an estimated readership of over 250,000. Copies are distributed free in over 750 high-traffic outlets ranging from record stores, cinemas, clubs, shopping malls, clothing stores, book stores, hair salons, recreation centres, festivals and special events.

Reader Profile
WORD Magazine's urban market focus and compelling editorial mix has resulted in a readership where 75% of our readers are post-secondary educated 18 to 35 years old. They come from diverse backgrounds but are united by common interests and attitudes. These trend-setters are an integral part of today's urban scene. These consumers are fast-becoming the new majority in Canada's largest markets.

Editorial Mix
As an effective and proven point of reader contact for over 9 years, WORD's editorial mix focuses on a variety of urban music styles popular with our audience. Among those styles are hip hop, r&b, reggae, electronic, jazz and world. WORD also features regular, significant coverage of the arts, fashion, technology, comprehensive club, entertainment listings, food & drink and some very hip commentary and socio-cultural analysis. There are also special issues with focused editorial.

Special Services
WORD offers additional, specially-tailored services to get your product in front of the urban consumer. These include sponsorship opportunities with the annual Toronto Urban Music Festival produced by WORD Magazine at the Canadian National Exhibition.